Had an interesting meeting with Paul Ebisch (of AG Credit Union) on Thursday. We spent about as much time discussing the mission of the Church, as we did "money talk" for our future building program. In addition to his banking experience, Paul runs a marketing firm...so he shared a lot of wisdom about attracting people to use/purchase yoru "product." (At BCC, Jesus is the product, right?)
It's a well-known fact that the best form of advertising is word-of-mouth. Every other marketing strategy pales in comparison. Satisfied customers are gold! What's fascinating is that the term "evangelist" is commonly used in marketing circles. It describes customers/clients who enthusiastically share their story.
* The businessman who gets "the regular" at Starbucks.
* The college student who buys Tom's Shoes.
* The dedicated grocery shopper who goes all-organic @ Whole Foods Marketplace
* The movie-goer who tells you about the latest "must-see"
These people are true EVANGELISTS. They are sharing their own GOOD NEWS...and we listen, don't we? Sometimes, we'll even try a new drink, eat at a new restaurant, or go to that movie -- just because they say so.
Kind of makes me wonder what I am truly an evangelist of...
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Interesting take on evangelism... I always believed that if you have a passion for something, that you will go out of your way to tell others.
ReplyDeleteFor this reason I totally believe that we need to a seek the lost at all cost and tell them of our passion.
We need to connect with people and meet them where they are and to tell them of the passion God has given us.